Allie + Bess is a Dallas-based jewelry and lifestyle brand where I spent four years growing from Social Media Assistant to Head of Content. Over that time, I touched every part of the content process: social strategy, creative direction, shoot planning, styling, photography, editing, influencer partnerships, and campaign execution.

Below is a selection of campaigns I led and am especially proud of. Each one reflects a different moment in the brand's evolution, but the through line is the same: intentional visuals, a consistent point of view, and content built to connect.