Over three years at Allie + Bess, I grew from Social Media Assistant to Head of Content. As Social Media Manager, I ran the brand's presence across multiple platforms. My work included: content calendars, copywriting, influencer partnerships, and all photography and shoot direction. @shopalliebess

After several years of growth within the company, I stepped into the role of Head of Content at Allie + Bess, where I led the creative team and played a key role in shaping and evolving the brand’s identity. In this position, I balanced creative vision with strategic business goals, ensuring all content and campaigns supported both brand growth and commercial objectives. My work required strong leadership, creative strategy, cross-functional collaboration, and a highly organized approach to managing multiple moving parts across the business.